Timespan
Nov 2022 - Jul 2023
Role
Product Manager
MyVideo Tablet Project
Background
MyVideo is a popular streaming platform in Taiwan. It supports mobile apps, websites, and TV systems. With the user base growing, the MyVideo Product Team planned to redesign the tablet interface to improve user experience.
My Work
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Analyzed backstage data and summarized tablet users’ behaviors.
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Conducted competitive analysis.
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Prioritized redesign features.
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Coordinated with the user experience design team to redesign tablet interfaces and with engineers to manage displayed content and backstage fields.
App Push Automation
Background
As a streaming service, MyVideo offers new series and movies daily. To attract more users to our platform’s content, we implemented automated app push notifications, promoting new and popular content to users and increasing app engagement.
My Work
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Analyzed app push click-through rates and conversion rates to evaluate performance.
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Collaborated with the marketing team to craft app push content.
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Worked with engineers to implement the automation.