2022 ARTOGO Online Exhibition

Overview

Timespan

Mar 2022 - Aug 2022

Role

Project Planner

Introduction

ARTOGO is an online exhibition platform aimed at helping creators share their stories. The 2022 ARTOGO Exhibition showcased artworks from art school students and included a competition to promote their creations. The project focused on enhancing the ARTOGO brand’s visibility and user engagement through the collaborations with art schools and cultural park.

Project Goal

1. Market the ARTOGO brand through various art press channels and art school students.
2. Increase ARTOGO member accounts and user engagement.
3. Expand the exhibition content available on the ARTOGO website.

Method

1. Marketing: defined marketing goals and strategies.
2. Product Development: designed and developed an event page to attract audiences and highlight product features.

Result

1. Marketing

   • Doubled average website traffic from 80k views/month to 150k views/month.

2. Product Development

   • Increased the number of member accounts by 25%.

   • The feature enabling users to save favorite artworks saw a usage increase of 2,000 times.

3. Platform content

   • Added over 90 online exhibitions to the ARTOGO website.

Marketing

Submission Period

• Target Audience: Art school students

• Method: Promoted the ARTOGO online exhibition event through external partners, such as young designers’ exhibition and Songshan Cultural and Creative Park

Activity Period

• Held a student competition to attract a larger audience to browse the ARTOGO website.

• Invited famous artists and critics to share their insights and comments on students’ artworks.

Product Design and Development

Design Goals and Metrics

1. Increase the number of member accounts.
2. Promote a key product feature enabling users to save favorite artworks

Feature Design

1. Implemented a pop-up to remind users of ongoing activities.
2. Displayed the number of saved artworks.
3. Featured the top 10 and recommended artworks.
4. Optimized the backstage design to facilitate easier artwork uploads by users.

Wireframe and Specifications

• Created wireframes and wrote product specifications to align with designers and engineers.

• The wireframes and specifications include the ARTOGO main page, event page, and feature functions.

Final Design

Event page

Backstage: Included instructions to facilitate easier file uploads for users.

Outcome

1. Marketing

   • Doubled average website traffic from 80k views/month to 150k views/month.

   • Collaborated with renowned organizations such as young designers’ exhibition and Songshan Cultural and Creative Park.

   • Posted 52 Facebook posts and 191 Instagram stories to promote the activity.

2. Product Development

   • Increased the number of member accounts by 25%.

   • The feature enabling users to save favorite artworks experienced a usage increase of 2,000 times.

   • Redesigned the backstage process, resulting in a decrease in customer support time.

   • Launched an online exhibition space.

3. Platform content

   • Added over 90 online exhibitions to the ARTOGO website.

   • Uploaded over 2,000 artworks to the ARTOGO website.